Sports Direct is Europe’s biggest retailer of sports and fitness footwear, clothing and equipment. A brand driven by purpose; our mission is to use the powers of sports to champion the legend in everybody. Whatever your sport, whatever your style and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.
Whether it’s GAA, football, running, training, boxing, walking, dance, cycling or swimming, we aim to serve, support and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week across 24 countries.