Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street; put simply, Amazing Fashion at Amazing Prices.Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 370 stores in twelve countries across Europe and America.